YOLO Sportswear x Under Armour: combining legacies in field hockey, women's sports
The team at YOLO Sportswear is excited to serve the field hockey community and to announce their partnership with Under Armour. Photo: YOLO Sportswear
YOLO has established an exciting new partnership with Under Armour (UA), who is also a major sponsor of Performance Sport Events (PSE) and the Shooting Star Tournaments.
This collaboration positions YOLO as UA's ideal partner for expanding their brand presence within field hockey.
“We now have access to a deep inventory of UA products, enabling us to offer team stores with a much wider selection, including stock and custom uniforms,” YOLO founder Chris Fechter said. “This is a considerable advantage, given UA's global recognition as a premier sports brand. We've already observed strong interest from current field hockey clubs and teams in UA uniforms, reinforcing our goal for UA to become the leading brand in field hockey. With UA's support and our existing promotion efforts, we are confident we will effectively elevate their brand within the sport.”
This partnership also introduces a "sponsor a club" model, allowing clubs to receive complimentary UA products based on their spending with YOLO, Fechter said. If a club orders uniforms through a team store, UA, acting as their sponsor, will provide additional benefits such as staff and athlete gear, a dedicated team store, and options for spirit wear and coaches' needs.
Both UA and YOLO are established brands deeply committed to the field hockey community. YOLO has been supporting field hockey for nearly 30 years, and their aim is to compete head-to-head with other suppliers to ensure the community receives the exceptional service it deserves. YOLO are rededicating their business to being field hockey's No. 1 custom team apparel supplier, focusing on long-term growth.
Additionally, the team at YOLO are thrilled to have introduced the Club Appreciation Program (CAP), which launched around Thanksgiving last year. CAP is designed to offer enhanced benefits to clubs that partner with YOLO.
Chris Fechter (far right), founder of YOLO Sportswear, is pictured with his team at USA Field Hockey’s Naitonal
If a club utilizes YOLO’s services for spirit wear, uniforms, or coaches' gear, they will be eligible for various discounts and benefits. Some of these include an administration/coach discount on online sportswear purchases and a discount code for athletes on licensed items at Yolosportswear.com.
“A particularly exciting element is our CAP discount cards, which will be included in team store orders and can be redeemed for discounts at events,” Fechter said. “CAP also presents fundraising opportunities through team stores, providing additional advantages to clubs. It's a mutually beneficial arrangement: your club and its athletes gain significant value at no extra cost, provided you run a team store with us.”
Since YOLO’s inception in 1996, its mission has consistently been to support women's sports. This new partnership enables them to offer core UA pieces and a dedicated retail line specifically for field hockey, Fechter said.
“Our event booths will prominently feature a wide range of UA items, offering athletes a convenient way to purchase essential UA gear directly from us, eliminating the need to seek out other retailers,” Fechter said. “We will also be able to apply logos to UA apparel and provide tournament-specific UA branded items at Shooting Star and other events where no existing apparel contract is in place. Unbranded items will be available at all events.”
He continued: “Our overarching goal is to dominate the club team apparel space. While working with every single club is an ambitious undertaking, we are confident in our team's capabilities, combined with UA's support and our robust production infrastructure, to manage this anticipated growth. We are truly poised to lead the club field hockey custom team apparel market.
The quality of UA products is exceptional, making it a brand we can confidently stand behind, knowing that customers will be highly satisfied. This new partnership should provide improved delivery times compared to some other brands we have previously worked with. The recognition of the UA brand within the athletic world is invaluable; it is consistently associated with quality, consistent sizing, and fair pricing. We believe this partnership provides us, and the field hockey community, an amazing opportunity.”
For more information you can contact YOLO Sportswear toll free at 888-USA-YOLO or email chris@yolosportswear.com
YOLO Sportswear is a sponsor of FAN, LLC events.
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